Textiles help create a welcoming atmosphere, and let our visitors know we’ve thought about them when designing the stand.

An extension of the Arjo brand tonality, the typography helps communicate our brand’s strengths and increases memorability. This section offers detailed guidelines about the use of different styles, weights and colours.

We use two types of images in the stand: images of everyday moments and product images. Both should be in line with our image tonality.

The circle’s appealing shape suggests unity and harmony, and we use it in our designs to attract attention and highlight our brand’s messages. This section offers guidance on how to use the circle as an effective graphic element.