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Textiles
Textiles help create a welcoming atmosphere, and let our visitors know we’ve thought about them when designing the stand.
Typography
An extension of the Arjo brand tonality, the typography helps communicate our brand’s strengths and increases memorability. This section offers detailed guidelines about the use of different styles, weights and colours.
Sara clip standing sling - flat
The Sara clip standing sling - flat in conjunction with the lift enables a single caregiver to assist a patient or resident from a seated to a standing position, in one natural movement. This sling has a more narrow design compared to the Sara Flex standing sling.
Sara Flex standing sling
The Sara Flex standing sling in conjunction with the lift enables a single caregiver to assist a patient or resident from a seated to a standing position, in one natural movement.
In the resident room
In the resident room The resident’s room or apartment is the one place in the elderly care facility that is truly personal to the resident.
Images
We use two types of images in the stand: images of everyday moments and product images. Both should be in line with our image tonality.
Graphic element - the circle
The circle’s appealing shape suggests unity and harmony, and we use it in our designs to attract attention and highlight our brand’s messages. This section offers guidance on how to use the circle as an effective graphic element.
Sara Flex seated transfer sling
The Sara Flex seated transfer sling can provide additional support if required during transfer and supports the patient/resident if they were to sit or in case their standing ability reduces during the transfer.