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Guidelines

Here you can find a detailed explanation of our new brand identity and how to apply our new tonality.

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Lighting

The tonality of our lighting is important for bringing an environment to life and influencing our visitors’ mood.

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Joacim Lindoff

Born 1973. CEO and President since 2017 (employed in Getinge since 1999).Principal education and professional experience: M.Sc. in Economics, Lund University. Previous experience from several positions within Getinge Group, such as, acting CEO ... CEO, Executive Vice President of Getinge’s previous business areas Infection Control and Executive Vice President for the business area Surgical Workflows and assignments in leading positions within NIBE’s business area Heating.

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Johan Malmquist

Born 1961. Chairman of the Board and Board member since 2017 (Board member in Getinge since 2016). Chairman of the Remuneration Committee. Principal education and professional experience: M.Sc. in Economics, Stockholm School of Economics. Previous ... Previous experience as CEO and President of Getinge Group 1997- 2015, Business Area Director within Getinge Group, President of Getinge Group’s French subsidiary and President of subsidiaries within the Electrolux Group.

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Comments from management ahead of Q2 2020

Comments from management ahead of Q2 2020 The presentation is available for download under Reports and presentations.

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Videos

Creatively, video is a broad medium; so ensuring a consistent Arjo look and feel comes down to the details.

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Textiles

Textiles help create a welcoming atmosphere, and let our visitors know we’ve thought about them when designing the stand.

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Prioma Range Video

Note: The Prioma 600 bed used in this video is a previous model and therefore may appear slightly different.

PRODUCT
Enterprise 9000X

The Enterprise 9000X hospital bed from Arjo delivers significant benefits to the patient, caregiver and healthcare facility.

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Carl Bennet

Remuneration Committee. Principal education and professional experience: M.Sc. in Economics, Göteborg University and Dr. Tech. h.c., Luleå University of Technology. Previous experience as CEO and President of Getinge 1989–1997.

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Carola Lemne

education and professional experience: Licensed physician, M.D. and associate professor, Karolinska Institutet. Previous experience as Medical Director of Pharmacia, Clinical Research Manager of Pharmacia Corp., CEO of Danderyds sjukhus and President

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Brand framework

guiding star that defines why our brand exists, what it stands for and who we exist for. This section will give you a thorough understanding of our brand’s personality and goals, and why stakeholders should pay attention to us.

PRODUCT
Nimbus Professional

pressures, Heelguard and Wound Valve Technology providing effective pressure redistribution and enhanced solutions to a wide range of patient management issues. In addition to zoned wound valve technology, sacral deflate and head section deflate

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Managing skin microclimate with Skin IQ's Negative Airflow Technology

The International Pressure Ulcer Prevention and Management Guidelines discuss how managing microclimate can provide an environment conducive to injury prevention and tissue repair. As such the guidelines recommend the need for additional features ... features such as the ability to control moisture and temperature when selecting a support surface.

PRODUCT
EasyTrack Free Standing

self-supporting and do not require attachment to the ceiling or walls. Instead, we use a free-standing frame that supports the track, which can be dis-assembled, and moved from room to room or location to location as needed, and re-assembled,

PRODUCT
Citadel

upon a universal platform and designed to transition from a non-integrated to an integrated system, provides flexible patient care for hospitals that demand safety, security and efficiency from their medical bed frames and therapeutic mattresses

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Boilerplate text

audiences a taste of our brand’s unique strengths. In this section, you’ll find examples in a range of languages and guidelines for when and where it should be applied.

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Tone of voice

Using the same tonality in all our copy builds familiarity and ultimately trust among audiences. Follow this section for inspiration and practical advice on how to consistently express our unique tone of voice.

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Ulf Grunander

since 2017. Chairman of the Audit Committee. Principal education and professional experience: M.Sc. in Economics, Stockholm University. Previous experience as authorized auditor and CFO of Getinge Group 1993–2016.

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Social media

social media to engage with our stakeholders and build long-term relationships with them. This section outlines how to create social media pages that are in line with the Arjo visual identity and tone of voice.

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